This category recognizes initiatives designed to improve a utility image or brand, educate customers on issues such as rate cases and safety, increase brand awareness and relay corporate strategy.
Judges will evaluate the following criteria:
- Innovation and originality
- Implementation and execution
- Appeal or attractiveness of campaign or program materials
- Effectiveness – measured results in some or all of the above-noted areas or engagement tracking
Click here to download Chartwell’s 2018 Best Practices Awards Entry Form